POP TiKR is an innovative application that seeks to close the distance between customers and small local businesses. It offers a new way to find entertainment, shops, restaurants, and more while saving money and contributing to the local community.
For this project, I collaborated closely with both the client and the development team to ensure that the design aligned perfectly with the user's needs and business goals. Additionally, I was responsible for creating various graphics, including flyers, stickers, magazine covers, and promotional videos, which were used during the launching event that took place in October 2021 and the #Mylocal campaign."
As a part of my role, I was involved in designing new features for both mobile and web applications. This included developing functionalities such as login, profile, favorite screens, as well as a brand-new home screen and preview screens for the App Store. Additionally, I was responsible for conducting comprehensive end-to-end testing of new features on various devices to ensure smooth functionality and a seamless user experience.
Aspart of my responsibilities, I was tasked with developing a Component Design System using Figma, which facilitated the process of creating new features in a more efficient manner.
The video was created using Adobe After Effects, Adobe Premiere Pro, and Adobe Audition. It was intended to advertise the POP TikR new campaign, and I utilized design principles and storytelling techniques to ensure that the video effectively conveyed the message to new users and encouraged them to download the app.
